Each month you can find in our newsletter “The European” a section dedicated to our favorite creation of the month. TV spot or digital campaign, we offer you the global / European video that touched us the most.
We would never have imagined such an ending for this eBay ad
This month we are highlighting a campaign announcing the great return of the auction and e-commerce site eBay. Well, you can’t really call it a comeback, since they never left. But people do not need the reflex to look for refurbished products, spare parts or even vintage objects on the site.
For this reason eBay has unveiled a new campaign. This spot will surely make you laugh, or cry, maybe even both at the same time. Alongside the Artefact agency, eBay wanted to create a surprise. A positioning more focused on the sustainable, which depicts a young girl ready to do anything to get her father’s old film camera back on its feet.
Whether it’s to laugh and/or cry, prepare the tissues !