FAVORITE CREATIVE | July, 2022

Each month you can find in our newsletter “The European” a section dedicated to our favorite creation of the month. TV spot or digital campaign, we offer you the global / European video  that touched us the most.

Schweppes x TBWA\Paris

I like it like that!

This month our advertising crush turns to a refreshing drink! We are honoring this time Schweppes and its European campaign produced by the agency TBWA\Paris.

This tonic film features a submarine crew during their aperitif break at sunset: We see each member mobilize and abandon their position while organizing this convivial and joyful moment, and to party to the rhythm of Pete Rodriguez’s famous song “I Like it Like that”.

This new campaign invites people to enjoy life and opportunities to come together.

It’s apero time!

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