Each month you can find in our newsletter “The European” a section dedicated to our favorite creation of the month. TV spot or digital campaign, we offer you the global / European video  that touched us the most.

Lacoste - BETC

Choose the Lacoste bucket hat!

The Lacoste bucket hat is making a winning comeback. Rainproof, organic and stitched with the Crocodile, it is THE trendy hat. 

The new Lacoste campaign, signed by BETC, reveals a moment when two different people meet and discover that they have one thing in common: a piece featuring the Lacoste Crocodile. 

This is the trigger for tender and funny encounters provoking smiles, eye games and complicity. It federates as much as it allows each and everyone to express their difference. The famous crocodile is the link between people that everything seemed to oppose.


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