FAVORITE CREATIVE | December, 2021

Each month you can find in our newsletter “The European” a section dedicated to our favorite creation of the month. TV spot or digital campaign, we offer you the global / European video that touched us the most.

Lidl x Karmarama (Accenture)

Big on a Christmas you can
ALWAYS believe in.

Lidl GB’s new advert gives shoppers a look into what Christmas could look like in the future.

It starts in the present day, as a family sit around a kitchen table preparing for a traditional Christmas lunch. For the next scenes, the same family sits at the table for Christmas dinner again and again – but for each time it’s set decades into the future… No matter the decade, the advert features a host of Lidl’s Christmas products at great prices.

Claire Farrant, Marketing Director at Lidl GB, said: “After a challenging couple of years, the nation wants to look forward not back, which is why we’ve set our light-hearted ad decades in the future.”