FREE HANDS | October, 2021

Each month you can find in our newsletter “The European” a section dedicated to the white card of the week.

A look back at the speeches of these communication professionals who share with us the way in which their professions have been reinvented in recent months …

LOOP'D

STAND OUT WHEN IT SUITS YOU!

Advertisers are always on the lookout for the right target group: suitable customers and prospects. It is not always easy for businesses and media to meet this demand. Programmatic advertising is used more and more: stand out when you want!

For years you have had the ability to advertise online through platforms, at specific times or based on the number of views / clicks.

With programmatic advertising, there are plenty of opportunities for marketers to advertise outside the box, reacting effectively when they see fit: you react to the time of day, the weather, or an event. Before, you had to bet, and that’s a word advertisers don’t like to hear …

Kenneth DE DECKER

COO LOOP’D

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