FAVORITE CREATIVE | October, 2021

Each month you can find in our newsletter “The European” a section dedicated to our favorite creation of the month. TV spot or digital campaign, we offer you the global / European video¬† that touched us the most.

BETC London x Coca-Cola

One Coke Away From Each Other #RealMagic

 

Coca-Cola presents Real Magic, its new global brand platform where the brand reveals its logo “hug”.¬†

The new film is signed by the BETC London agency and directed by Daniel Wolfe, in collaboration with the production company Mathematic, specialist in games and computer graphics. It plunges viewers into the fantastic world of gaming and mixes the real with the virtual.

With this campaign, Coca-Cola has partnered with top creators, Twitch, the popular live video and streaming platform and also three online gamers to find its place in a reality unlike anything it has known previously.

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