Each month you can find in our newsletter “The European” a section dedicated to the white card of the week.
A look back at the speeches of these communication professionals who share with us the way in which their professions have been reinvented in recent months …
SPOTLIGHT ON LOCAL TRADE
After these long months of confiscation of digital speech by platforms, the time has come for physical businesses to make themselves heard.
The confinement made citizens aware of the importance of human and geographical proximity, making it shine by its absence. Brands have the trust of their customers, and ads have a role to play in bringing apathy out of their homes.
Digital is the ideal medium to move the future-ex-confined from their
teleworking and leisure computers to the points of sale. The message should reassure the brand and its positioning, enhance its loyal customers, and highlight the best offers from its points of sale.
All the technologies, including ADventori, are available to launch such red threads in a few weeks and ensure the long-awaited store visits.