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B2B Prospecting: An optimised approach...

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Choose Europe’s number one DNP! (Data New business Platform)

lefac.com is the top B2B information portal for the communications sector in Europe. It is a central hub that provides you with all the data and information you need for analysing the market, targeting decision-makers, finding future clients and generating new business.

Take a strategic approach and use intelligent data to boost business in Europe!

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France

5.760

advertisers

1.500

Agencies

67.800

Decision-Makers

10.000

Budget Managers

Italy

5.300

advertisers

2.300

Agencies

51.000

Decision-Makers

6.140

Budget Managers

Netherlands

1.455

advertisers

300

Agencies

16.000

Decision-Makers

1.400

Budget Managers

Germany

3.240

advertisers

1.210

Agencies

49.400

Decision-Makers

5.400

Budget Managers

Belgium

6.500

advertisers

1.600

Agencies

46.800

Decision-Makers

12.000

Budget Managers

Spain

4.200

advertisers

700

Agencies

27.860

Decision-Makers

11.000

Budget Managers

Data

A few indicators for improved communication with prospective clients

Market fluidity index

Balance of incoming/outgoing over the last 6 months

Most consulted sectors

over last 30 days

lefac.com: your new playing field!

4 major functions for effective, focused and rapid market prospecting

4 key functions

01

Business intelligence

lefac.com gives you access to a wide choice of criteria and the latest qualified information, enabling you to improve your market prospecting process, prepare yourself better for appointments, save time and boost business activity.

  • The latest news and information, giving you a 360° view of what targeted agencies, advertisers and decision-makers are doing.
  • Basic multi-criteria searches for improved prospect targeting (social media performance, advertising spend, etc.).
  • A Who’s Working with Whom section telling you which advertisers are working with which agencies, giving you an idea of how to prepare for appointments.
  • A Pitch list section showing a list of winning pitches and current competitions, enabling you to respond.

02

New business generation

Get hold of the right data quickly to get a clearer idea of your prospective client and make initial business contact.
lefac.com gives you access to information via solutions such as:

  • A customisable B2B news feed updated with various B2B newsletters (media, comms, eco and sector-based) on a daily basis.
  • Weekly movements. See all the weekly moves at advertisers and agencies.
  • Customer relationship management – lefac.com can be synched with Aloha CRM.
  • Emailing platform – Identify the decision-makers and contact them directly via the lefac.com email platform.

03

Leading player in Europe

lefac.com has a presence in 5 different European markets, managing over 35,000 companies, 230,000 contacts and 1 million data items in all.

04

Tailored services

lefac.com is a customisable, configurable and adaptable solution - and the ideal daily business assistant.

  • Interactive service – Just get in touch with our researchers and ask them to generate or change specific contacts and companies.
  • Daily update of contact list– Our team of researchers makes sure to telephone every person listed on lefac.com automatically.
  • Research on demand – Specific research, one-shot operations.

Boost your business activity

The reference BtoB Marketing solution for the world of medias and communication in Europe

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The weekly "lefac.com info" newsletter gives you the latest information on the media and communications sector.

  • Movement at advertisers, agencies, divisions and the media.
  • New companies listed on the lefac.com information portal
  • Current competitions.
  • New account wins.
  • The week's news highlights.
  • Our favourite video creative.
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